Design Added Value
Design has intrinsic, economic value. To make this value tangible, design features of buildings need to be explored, measured, and taken into account when initiating projects and financing their construction. It is as calculable as the extrinsic value of a project. However, we need concepts, strategies, methods, techniques, and tools to do just that.
The Value Based Design approach and Design-Added Value (D-AV) methodology in this book enables architects, engineers, contractors and owner-clients of buildings to benefit from extraordinary design and construction features. It explains the rationale and motivation for D-AV methodology, outlines and illustrates this methodology with examples, provides complete and detailed examples of how the key analysis techniques work through historical case studies, and describes specific methods used in application of the D-AV methodology, such as Bayesian statistics, cost benefit analysis, pairwise comparison techniques, cognitive walkthroughs, and optimization.
Design adds value!
Every time I’ve said this to a colleague they have responded with enthusiastic affirmation. This is the best-known fact in the world of design (including engineering, architecture, construction, urban, industrial, landscape, system, and software design) that does not have a body of research and literature attached to it. This is the nature of tacit knowledge. Yet, the more I looked at this phenomenon through notable examples the more convinced I became that the topic of added value of design deserves as much if not more attention than many other academic topics that occupy
our attention.
The value design adds to a project is intrinsic value. Extrinsic value is the explicit cost of design assessed in the usual way. This is why assessors, patrons, and clients bulk at what they consider high budget figures that they consider excessive, disregarding the intrinsic value they could be adding to the value of their investments, only if they reconsider the costly design features initially proposed. Many good design ideas get ignored and thrown out during the budgeting process, or even worse, in the value engineering process, at the hand of assessors who fail to appreciate the intrinsic value of design features.
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