How to Write Effective Business English
There are three books in the series, designed to improve your
confidence and competence in writing English for global busi-
ness. They are designed on three levels, to fit in with the three
stages in the business cycle.
My central philosophy is this: writing business English ef-
fectively for international trade is about creating clear, concise
messages and avoiding verbosity. But the fewer words you
write, the more important it is that you get them right.
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